Working from home used to be a luxury just a few years ago, but due to the pandemic, it’s become a necessity for preventing the spread of coronavirus. Unfortunately, even after two years, a lot of people still have trouble getting accustomed to it. It appears that working from home will become the new norm …
How To Boost Your Productivity When Working From Home Read More »
An estimated 92% of SaaS startups fail within the first three years. And it doesn’t happen because of poor accounting service. It’s because of a lack of sales. Without sales, you lack the oxygen that fuels growth. Raising money becomes more expensive, hiring the right talent becomes a battle, and competitors keep trampling you on …
Failed payments – i.e the bain of my existence. Perhaps nothing surprised me more when starting my first software business than just how many payments bounced. It may have been as high as 20%! I remember sitting down at my desk, logging into Stripe, giddy with the excitement of seeing who had signed up, only …
Dunning Services: The Frustrated Founder’s Guide To Failed Payments Read More »
My first software business was built on the basis of hiring remote workers. To put it bluntly, without outsourced labor, there would never have been a NinjaOutreach, or a successful exit. As a bootstrapped startup, we simply didn’t have the resources to hire American workers and pay their salaries, health care, and benefits. It just …
I’ve failed. Yes – it’s time to admit it, my new churn reduction SaaS, LessChurn, which I bought last year, has been a complete failure. And an expensive one at that. Not only was the software purchased for $9k, but I’ve also invested an additional $40k in developing the product, bringing the total invested to …
[Case Study] – Building A New Software Business From Scratch Read More »
Let’s start with a question: Is SaaS marketing any different than traditional marketing? In a word – yes. While traditional businesses can deploy traditional marketing strategies to help them grow their business, SaaS brands need to opt for different methods. This is due to the fact that software is not a physical product. In fact, …
When building an e-commerce site, you realize that there are many things you need to work out, from site appearance and security to payment methods and shipping strategies. But even when all this is in place and your site is ready for selling, your work isn’t done. If you want people to buy from you, …
The Ultimate Digital Marketing Checklist for eCommerce Startups Read More »
Do you want to know what a high-converting pricing page looks like? We did too, so we decided to do some research and find out. There is a number of pricing models and best practices, as well as successful SaaS giants like HubSpot, Salesforce, and NetSuite to look up to. But check this fact out: …
Different SaaS Pricing Models – Which One is the Best for Your Business? Read More »
The evolution of technology resulted in a large number of startup models we couldn’t even imagine a decade ago. The SaaS (Software as a Service) model is definitely one of the most interesting ones. Many people use SaaS on a regular basis even though they might not be familiar with the term. Just think about …
Are you thinking about starting a service business? If that’s the case, the first question that pops up is “How do I run a service business?” Experienced entrepreneurs would probably advise you to put your customers first and try to satisfy all their needs. But there’s so much more to it! For instance, do you …
Let’s stipulate that a startup is whatever you want it to be. There is no widely accepted definition of a startup in terms of size, age or speciality — although tech firms are heavy contenders for the title. The elusive nature of a startup recalls Supreme Court Justice Potter Stewart’s description of pornography: “I know …
Are you looking to attract more traffic to your SaaS startup’s website? Do you want to build authority and establish yourself as an expert in your industry? If yes, then blogging and content creation is a good starting point for your SaaS content marketing strategy. Think about it this way: When people want to buy …
How to Create a Blog and Content Strategy for a SaaS Startup Read More »
