Growth

Dunning Services: The Frustrated Founder’s Guide To Failed Payments

Failed payments – i.e the bain of my existence. Perhaps nothing surprised me more when starting my first software business than just how many payments bounced. It may have been as high as 20%! I remember sitting down at my desk, logging into Stripe, giddy with the excitement of seeing who had signed up, only …

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[Case Study] – Building A New Software Business From Scratch

I’ve failed. Yes – it’s time to admit it, my new churn reduction SaaS, LessChurn, which I bought last year, has been a complete failure. And an expensive one at that. Not only was the software purchased for $9k, but I’ve also invested an additional $40k in developing the product, bringing the total invested to …

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The Ultimate Digital Marketing Checklist for eCommerce Startups

When building an e-commerce site, you realize that there are many things you need to work out, from site appearance and security to payment methods and shipping strategies. But even when all this is in place and your site is ready for selling, your work isn’t done. If you want people to buy from you, …

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Different SaaS Pricing Models – Which One is the Best for Your Business?

Do you want to know what a high-converting pricing page looks like? We did too, so we decided to do some research and find out. There is a number of pricing models and best practices, as well as successful SaaS giants like HubSpot, Salesforce, and NetSuite to look up to. But check this fact out: …

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How to Create a Blog and Content Strategy for a SaaS Startup

Are you looking to attract more traffic to your SaaS startup’s website? Do you want to build authority and establish yourself as an expert in your industry? If yes, then blogging and content creation is a good starting point for your SaaS content marketing strategy. Think about it this way: When people want to buy …

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How to Increase Customer Satisfaction in SaaS Businesses

“Every company’s greatest assets are its customers because without customers there is no company.” – Michael LeBoeuf Customer satisfaction continues to take over the business world. In a survey conducted by Microsoft, more than 95% of consumers said customer service is an important factor in their choice of loyalty to a brand. In addition, the …

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