A report from Oracle suggests that 80% of the companies are planning to adopt Artificial Intelligence (AI) by 2020 for customer service. Today, AI and Machine Learning (ML) has completely revolutionized the SaaS by turning masses of fuzzy data into a money-making factory. The use is lesser on the scientific, but more on the business …
How Machine Intelligence will Revolutionize SaaS in 2020 Read More »
Developing a product or service first and identifying a target market later is a disaster in the making. This is especially true for the notoriously fast-paced software industry. For every type of software tool that you make, there are already dozens of SaaS startups offering the same, which can be a roadblock to scaling up. …
It’s not always easy to be an early-stage SaaS startup with a minimum viable product. There are so many things to think about and so many plans to be made in order to grow your business. Remember, you might be catering to your customers’ needs right now, but why stop there? If you have such …
Market share is one of the most critical measures of a company’s success. No matter the size of the market, there’s a finite number of buyers available, so it’s natural to assume that there won’t be enough revenue to share for all companies that are competing. Therefore, estimating market share and the potential for market …
Market Growth Strategies: How to Increase Your Market Share in 2021 Read More »
Interactive posts are the future of content marketing. 88% of marketers plan to start using it in the near future, and 45% of B2B buyers name it as one of their favorite content types. And despite that, many business owners aren’t even aware of what interactive content is, let alone why they should use it. …
How to Drive Better Engagement with Interactive Posts Read More »
95% of product innovations fail. Whether it’s because the project takes too long, is poorly coordinated, or starts out with the wrong idea in the first place, the fact remains that despite the best intentions, most companies struggle with making product innovation provide them with actual results that can benefit the business. However, most leaders …
Keys to Successful Product Innovation: Everything You Need to Know Read More »
Effective communication is an integral part of running a business. Whether it’s sending out a memo within the company, reaching out to prospective clients, or dealing with other companies, having a formal and clearly structured way to send letters can make everyone’s lives easier and significantly improve efficiency. Because of that, understanding the essential business …
4 Essential Business Letter Types Companies Need to Use (and How to Write Them) Read More »
