David Schneider

Dave Schneider is the founder of shortlist.ga, a digital marketing agency. He graduated from Harvard University with a degree in Applied Math. In 2012 he decided to travel the world, visiting over 65 countries since. These days you can find him solving SEO problems with his team of 20 highly-skilled professionals. In his spare time he likes to write about his experiences on daveschneider.me.

Dunning Services: The Frustrated Founder’s Guide To Failed Payments

Failed payments – i.e the bain of my existence. Perhaps nothing surprised me more when starting my first software business than just how many payments bounced. It may have been as high as 20%! I remember sitting down at my desk, logging into Stripe, giddy with the excitement of seeing who had signed up, only …

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[Case Study] – Building A New Software Business From Scratch

I’ve failed. Yes – it’s time to admit it, my new churn reduction SaaS, LessChurn, which I bought last year, has been a complete failure. And an expensive one at that. Not only was the software purchased for $9k, but I’ve also invested an additional $40k in developing the product, bringing the total invested to …

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How to Build a Great Startup Culture

Being a startup founder is hard. It’s a lonely world where you need to make constant sacrifices, work more than 16 hours a day, and constantly struggle. Startup founders are often focused on growing the business, gaining new customers, building their product, developing marketing strategies, and solving about a hundred other problems every week. With …

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9 Swag Essentials Your Business Needs

Small businesses and startups are constantly looking for ways to attract customers and build brand recognition. And if there’s one thing that always works, that’s freebies. Enter swag essentials. While it is true that marketing has changed significantly over the past few decades, one thing remains constantly effective – free stuff. Here are some stats …

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The Ultimate Digital Marketing Checklist for eCommerce Startups

When building an e-commerce site, you realize that there are many things you need to work out, from site appearance and security to payment methods and shipping strategies. But even when all this is in place and your site is ready for selling, your work isn’t done. If you want people to buy from you, …

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Different SaaS Pricing Models – Which One is the Best for Your Business?

Do you want to know what a high-converting pricing page looks like? We did too, so we decided to do some research and find out. There is a number of pricing models and best practices, as well as successful SaaS giants like HubSpot, Salesforce, and NetSuite to look up to. But check this fact out: …

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