Growth

How to Increase Customer Satisfaction in SaaS Businesses

“Every company’s greatest assets are its customers because without customers there is no company.” – Michael LeBoeuf Customer satisfaction continues to take over the business world. In a survey conducted by Microsoft, more than 95% of consumers said customer service is an important factor in their choice of loyalty to a brand. In addition, the …

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Major differences between SaaS, IaaS, and PaaS

These days, from small to large businesses, everyone chooses online services. Also, they go for cloud solutions. No one wants to heavily store amounts of data and clutter their physical computers. Businesses entrepreneurs decide to use cloud-based services for more than three reasons. They are cost-effective, scalable, performant, secure, and are available right away when …

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How to Create a SaaS Business Model That Works

SaaS as a business model appeals to companies and entrepreneurs as it requires a substantially smaller amount of money to reach an MVP. But it’s far from being easy or problem-free. As a business model, SaaS is relatively new and very different from other business models, even from traditional software companies.  Traditional software companies need …

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SaaS Guide to Survive Google Algorithm Changes in 2020

When Google released the “Medic Update“ just a short while ago, they also added a concept to their guidelines called “beneficial purposes”. As part of this concept, Google employees are tasked with manually auditing websites, while ranking the quality, authenticity, and relevancy of this content. But what does this mean for startups and Google algorithm …

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Top Email Marketing Software for SaaS Businesses

SaaS (Software as a Service) is a relatively different and newer model compared to other businesses, even traditional software companies. Traditional companies need to build an entire infrastructure base (data centers, databases, security, multiple redundant networks), and so much more. Customers come over to these companies and pay to download software. However, SaaS is a …

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The Ultimate Guide To Reducing Costs And Increasing Your Runway

Raise your hand if you have a spreadsheet or something similar in which you track your costs. Now, keep it raised if you review it at least monthly and look for opportunities to reduce spending. Who’s left? I suspect that few people both track their costs and regularly review them with the intention of seeking …

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Top 10 B2B Shopping Cart Software for 2020

Experts predict the business-to-business eCommerce to reach $1.8 trillion by 2023 and grow annually by 10% over the next 5 years. It’s no surprise why B2B eCommerce becomes so popular: modern entrepreneurs strive to optimize the purchasing process for their businesses and shop for products online. B2B online stores liberate entrepreneurs from endless calls, supplier …

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5 SaaS Marketing Strategies to Help You Scale Fast in 2020

SaaS can be a complex landscape for marketers to navigate, so as a SaaS founder, you need to plan ahead and leverage the hottest marketing trends. The fact that countless startups continue emerging and some of the biggest players are also joining the SaaS bandwagon is only making things even more complicated. That’s why, if …

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