David Schneider

Dave Schneider is the founder of shortlist.ga, a digital marketing agency. He graduated from Harvard University with a degree in Applied Math. In 2012 he decided to travel the world, visiting over 65 countries since. These days you can find him solving SEO problems with his team of 20 highly-skilled professionals. In his spare time he likes to write about his experiences on daveschneider.me.

How to Create a Blog and Content Strategy for a SaaS Startup

Are you looking to attract more traffic to your SaaS startup’s website? Do you want to build authority and establish yourself as an expert in your industry? If yes, then blogging and content creation is a good starting point for your SaaS content marketing strategy. Think about it this way: When people want to buy …

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How to Increase Customer Satisfaction in SaaS Businesses

“Every company’s greatest assets are its customers because without customers there is no company.” – Michael LeBoeuf Customer satisfaction continues to take over the business world. In a survey conducted by Microsoft, more than 95% of consumers said customer service is an important factor in their choice of loyalty to a brand. In addition, the …

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Empowered employees power your brand

Return on investment is a favorite marketing mantra. Not for Ted Rubin. He prefers “return on relationship” — using, evangelizing and ultimately trademarking the term since 2009.  “In a fast-paced, digital world, defining and maintaining our relationships has become unexpectedly difficult,” Rubin said. “Social media has enabled us to connect with an infinite number of …

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Major differences between SaaS, IaaS, and PaaS

These days, from small to large businesses, everyone chooses online services. Also, they go for cloud solutions. No one wants to heavily store amounts of data and clutter their physical computers. Businesses entrepreneurs decide to use cloud-based services for more than three reasons. They are cost-effective, scalable, performant, secure, and are available right away when …

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How to Create a SaaS Business Model That Works

SaaS as a business model appeals to companies and entrepreneurs as it requires a substantially smaller amount of money to reach an MVP. But it’s far from being easy or problem-free. As a business model, SaaS is relatively new and very different from other business models, even from traditional software companies.  Traditional software companies need …

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SaaS Guide to Survive Google Algorithm Changes in 2020

When Google released the “Medic Update“ just a short while ago, they also added a concept to their guidelines called “beneficial purposes”. As part of this concept, Google employees are tasked with manually auditing websites, while ranking the quality, authenticity, and relevancy of this content. But what does this mean for startups and Google algorithm …

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Top Email Marketing Software for SaaS Businesses

SaaS (Software as a Service) is a relatively different and newer model compared to other businesses, even traditional software companies. Traditional companies need to build an entire infrastructure base (data centers, databases, security, multiple redundant networks), and so much more. Customers come over to these companies and pay to download software. However, SaaS is a …

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The Ultimate Guide To Reducing Costs And Increasing Your Runway

Raise your hand if you have a spreadsheet or something similar in which you track your costs. Now, keep it raised if you review it at least monthly and look for opportunities to reduce spending. Who’s left? I suspect that few people both track their costs and regularly review them with the intention of seeking …

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