Being a startup founder is hard. It’s a lonely world where you need to make constant sacrifices, work more than 16 hours a day, and constantly struggle. Startup founders are often focused on growing the business, gaining new customers, building their product, developing marketing strategies, and solving about a hundred other problems every week. With …
Small businesses and startups are constantly looking for ways to attract customers and build brand recognition. And if there’s one thing that always works, that’s freebies. Enter swag essentials. While it is true that marketing has changed significantly over the past few decades, one thing remains constantly effective – free stuff. Here are some stats …
When building an e-commerce site, you realize that there are many things you need to work out, from site appearance and security to payment methods and shipping strategies. But even when all this is in place and your site is ready for selling, your work isn’t done. If you want people to buy from you, …
The Ultimate Digital Marketing Checklist for eCommerce Startups Read More »
Do you want to know what a high-converting pricing page looks like? We did too, so we decided to do some research and find out. There is a number of pricing models and best practices, as well as successful SaaS giants like HubSpot, Salesforce, and NetSuite to look up to. But check this fact out: …
Different SaaS Pricing Models – Which One is the Best for Your Business? Read More »
The evolution of technology resulted in a large number of startup models we couldn’t even imagine a decade ago. The SaaS (Software as a Service) model is definitely one of the most interesting ones. Many people use SaaS on a regular basis even though they might not be familiar with the term. Just think about …
Bill Gates, Elon Musk, Steve Jobs, these are all extremely successful entrepreneurs. But they also have one other thing in common – they all had mentors. When the Apple founder passed away, Mark Zuckerberg said that he had been an irreplaceable mentor. The Dropbox founders, Arash Ferdowsi and Drew Houston, are mentored by Hadi and …
Today more than ever, companies consider employees to be their most important asset. Or do they? It’s not enough to just declare this; you need to make sure a large portion of your employees is actually engaged in their work. It’s very simple: your growth strategy depends on your employees’ commitment and contribution. Without these …
Using Employee Engagement as a Growth Hacking Tool for Startups Read More »
Are you thinking about starting a service business? If that’s the case, the first question that pops up is “How do I run a service business?” Experienced entrepreneurs would probably advise you to put your customers first and try to satisfy all their needs. But there’s so much more to it! For instance, do you …
Let’s stipulate that a startup is whatever you want it to be. There is no widely accepted definition of a startup in terms of size, age or speciality — although tech firms are heavy contenders for the title. The elusive nature of a startup recalls Supreme Court Justice Potter Stewart’s description of pornography: “I know …
Are you looking to attract more traffic to your SaaS startup’s website? Do you want to build authority and establish yourself as an expert in your industry? If yes, then blogging and content creation is a good starting point for your SaaS content marketing strategy. Think about it this way: When people want to buy …
How to Create a Blog and Content Strategy for a SaaS Startup Read More »
“Every company’s greatest assets are its customers because without customers there is no company.” – Michael LeBoeuf Customer satisfaction continues to take over the business world. In a survey conducted by Microsoft, more than 95% of consumers said customer service is an important factor in their choice of loyalty to a brand. In addition, the …
How to Increase Customer Satisfaction in SaaS Businesses Read More »
Your business proposal is the most effective sales document you have and your best chance to win a new business. The problem is, writing a kick-ass business proposal isn’t easy. You have to consider a number of aspects, from the target audience to the writing style. And each one of these aspects needs to be …
