The Importance of Having a Good Business Mentor

Bill Gates, Elon Musk, Steve Jobs, these are all extremely successful entrepreneurs. But they also have one other thing in common – they all had mentors. When the Apple founder passed away, Mark Zuckerberg said that he had been an irreplaceable mentor. The Dropbox founders, Arash Ferdowsi and Drew Houston, are mentored by Hadi and …

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Using Employee Engagement as a Growth Hacking Tool for Startups

Today more than ever, companies consider employees to be their most important asset. Or do they? It’s not enough to just declare this; you need to make sure a large portion of your employees is actually engaged in their work. It’s very simple: your growth strategy depends on your employees’ commitment and contribution. Without these …

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How to Create a Blog and Content Strategy for a SaaS Startup

Are you looking to attract more traffic to your SaaS startup’s website? Do you want to build authority and establish yourself as an expert in your industry? If yes, then blogging and content creation is a good starting point for your SaaS content marketing strategy. Think about it this way: When people want to buy …

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How to Increase Customer Satisfaction in SaaS Businesses

“Every company’s greatest assets are its customers because without customers there is no company.” – Michael LeBoeuf Customer satisfaction continues to take over the business world. In a survey conducted by Microsoft, more than 95% of consumers said customer service is an important factor in their choice of loyalty to a brand. In addition, the …

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Empowered employees power your brand

Return on investment is a favorite marketing mantra. Not for Ted Rubin. He prefers “return on relationship” — using, evangelizing and ultimately trademarking the term since 2009.  “In a fast-paced, digital world, defining and maintaining our relationships has become unexpectedly difficult,” Rubin said. “Social media has enabled us to connect with an infinite number of …

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Major differences between SaaS, IaaS, and PaaS

These days, from small to large businesses, everyone chooses online services. Also, they go for cloud solutions. No one wants to heavily store amounts of data and clutter their physical computers. Businesses entrepreneurs decide to use cloud-based services for more than three reasons. They are cost-effective, scalable, performant, secure, and are available right away when …

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